Natural Progression – A Fund Celebration and New Look for Wipunen Asia

It would be an understatement to say that much has happened in a short space of time. Over the past three years, we’ve experienced a pandemic, market turmoil, and geopolitical uncertainty.

Against such a backdrop, some might argue this wasn’t the best time to launch a new fund. However, we’d argue that March 2019 was the ideal moment to introduce our Asia Top Picks Fund because it ultimately allowed us to showcase the strength of our investment team and strategy.

Indeed, Eurekahedge, the world’s leading independent hedge fund news and indices provider, has ranked our Asia Top Picks Fund as the top performer in its global Long-Only Absolute Return category for 2021.

Celebrating the Fund’s third anniversary – Finnish style

Given our Finnish heritage, we are naturally prudent by nature. So, rather than throw a big party to celebrate the Fund’s third anniversary, we decided to do something more practical and mark the next phase of our development with a new company name – Kenno – and the launch of an extensive rebranding initiative.

What does Kenno mean?

Kenno is Finnish for ‘honeycomb’ and it reflects our position as a responsible investor that grows our client’s capital through active, long-term ownership.

“With the new brand identity, we are taking a significant step forward as a robust and independent company with one clear vision: to be a leading emerging and frontier markets asset manager,” says CEO Mikael Nastamo.

Of course, our dedication to client services and tight focus on the Fund’s investment objective remain unchanged. If anything, these company developments will strengthen our core values and how we manage the Fund’s assets.

We are tremendously excited about these changes and hope you will be too as Kenno gears up for another great year in 2022!

Published 03/2022

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